WeChat Users

1.1 Billion

Monthly active users
(Weixin + WeChat)


90 mins

50% of users use WeChat for at least 90 mins a day


65 %

% of All Monthly Active Users born in 80s or 90s


> 1M

Total Mini Programs on the WeChat Official Account


WeChat’s robust ecosystem and open platform

Brands benefit

Businesses can establish an Official Account to connect with consumers through WeChat’s natural and intimate chatting interface.

WeChat Moments

WeChat Moments is a social feed built into WeChat

Moments Ads are native display ads within WeChat Moments

Moments Regular Ad

Seamless user experience

Moments Card Ad

Large, clean grey ad area